It’s really interesting but, incredibly counter-productive for these people to be so “passionate” about tuition pricing.

They each have the option to run a non-profit that teaches cheaply or inexpensively (which we do as well.)
They also have the option of running a “for-profit” business then the consideration should be at what point they can
maximize their profits, provide high quality service to their students, and optimize their use of facilities and staffing.

I’ve yet to meet a martial artist (myself included) who got into running martial arts school because they thought it
was the easiest way to make a huge income.   However, once you decide on a career you have every right to maximize
your income.  In the long-run the higher value you provide and the higher quality service to your students then the
more stable your school will be, the more likely to be profitable and the more likely to be thought of well in the community.

Several of my locations of been in the same location for as long as 25 years and have a great reputation due to the
quality of service they provide.  In most every case there are schools charging 1/2 or less of what we do in the immediate
vicinity with fewer students and a much lower quality reputation among churches, schools, and other community
organizations.

On Apr 20, 2008, at 5:39 PM, RiverRidlers wrote:
And to be fair to those that commented, most were sent prior to my posting them and I didn’t print the names because I didn’t ask them each if I could.  All of them are full time martial artists, and one was the founder of one of the sport karate circuits on the east coast.  I thought the “woman of the year” letter was probably the most…passionate.

Be Blessed,

Chad Ridler
Ridler’s Martial Arts Academy