From: Toby Milroy [mailto:TobyMilroy@NAPMA.com]
Sent: Friday, May 30, 2008 4:58 PM
To: ‘Home’
Subject: RE: Eric, How to use a $70 Million “Infomercial” to promote your shool…for FREE!!

Well….
It might be valuable to examine your thinking on what you said.

We’ve had (that I know of) over 250 schools who’ve done this promotion. (With the Forbidden Kingdom)
From the reports we’ve received back so far, they’ve generated over 3000 enrollments. (Not leads, but paid enrollments)

So in reality, this promotion does “work”.

Now, the REAL issue, with ANY function in this business, is implementation strategy.
So, really, nothing works (if you don’t implement appropriately), and everything works (if you do).

So when you say “it doesn’t work”, it usually means that there was a gap in implementation.

Now, one thing that we’ve always struggled with at NAPMA is school owners who hit a road block, and promptly “give up”.
We all teach our students that if we try a round kick in a sparring match, and the round kick “doesn’t work”, that there may or may not be a problem with the round kick, but perhaps your timing, or foot work, or angle etc….etc….etc….etc. (Any of 100 other problems), but in general, it’s no indication of the quality of the kick itself, but of it’s implementation.

Think about what you would tell a student who experienced the “the round kick doesn’t work” mindset.
You’d help him work on his execution of course, but also, on his strategy! And of course, you’d make sure that he didn’t “externalize” his challenges, and “blame” the round kick, but to look internally, and explore why “HE” didn’t make the round kick work. In every aspect of life, internalizing our results (rather than externalizing) is a MUCH more effective mindset. As a Master Instructor, I’d assume that this is the message that you would communicate to your student.

We’ve had schools in EVERY possible demographic, in EVERY geography, and nearly EVERY style of martial art (including LOTS of Kenpo Schools), use this promotion, and our other systems to great levels of success. (In fact, I personally generated 450 leads, in one of my schools, and so far this month, did 27 paid enrollments from the Kingdom campaign, obviously with LOTS more to get to. In light of my VERY AVERAGE demographic being heavily dominated by construction and housing industry which is in the toilet right now. AND I have a YMCA teaching Karate in my same shopping center for $35 a month as well…..)

So in all reality, it’s all about implementation!

Now, for YEARS, NAPMA has struggled with the above situation. A school owner would do a XYZ Promotion, get weak results, and too quickly throw in the towel.

So we’ve actually FINALLY developed a solution.

Our “Peak Performer” program is designed to help members SPECIFICALLY implement the systems and tools that they may be overwhelmed and confused by. So that may be something you would benefit from. (www.NAPMA.com/InnerCircle )

I hope that makes sense.

With ALL due respect, I ABSOLUTELY KNOW, beyond ANY SHADOW of a doubt, that this and virtually EVERY strategy in the “NAPMA Archive” DOES WORK. I’ve made many of them work in my own schools, and I’ve personally helped hundreds of schools build their business in an ethical manner, and provide a solid future for themselves, their staff members and their families.

I hope to have the opportunity to help you do the same.

Toby Milroy
Vice President, Marketing & Sales
NAPMA - National Association of Professional Martial Artists
TobyMilroy@NAPMA.com
www.NAPMA.com

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From: Home [mailto:ethereal.arts@verizon.net]
Sent: Wednesday, May 28, 2008 4:34 AM
To: TobyMilroy@NAPMA.com
Subject: Re: Eric, How to use a $70 Million “Infomercial” to promote your shool…for FREE!!

When your offer becomes “guaranteed” to create new enrollment then try me again. I have yet to see anything from NAPMA that works while still maintaining the integrity of our school. That is why I am no longer a member. I have already written to and spoken to someone else from napma and told them I am not interested in this offer yet here is another e-mail from napma with the same offer again. Please stop this harrasment. Thank you for your time.

Master Frost
Ethereal Arts Self Defense

On May 28, 2008, at 1:26 AM, TobyMilroy@NAPMA.com wrote:

Hi Eric,

Hope all is well!

Here at NAPMA, we’re counting down (with great anticipation) to the release of the $70 MILLION major motion picture, “Kung Fu Panda”!
I am ABSOLUTELY CERTAIN that this represents a SIGNIFICANT opportunity for you to promote your school, and drive LOTS of new students into your classes!!!

******BUT BE WARNED!!!!******
YOU MUST BE PREPARED and PROACTIVE!!!
The “Kung Fu Panda” is representing the Martial Arts in a tremendously POSITIVE manner, and is going to VERY attractive to families. (It teaches some great lessons about perseverance, tolerance and dedication.) BUT, the students and families won’t know that you can provide an amazing service to them, if you don’t GET OUT IN FRONT OF THEM!

We’ve compiled some POWERFUL resources to help our members MAXIMIZE this opportunity and create a FLOOD of new enrollments from this opportunity. I’ve set aside a special promotional package for you that will teach you how to fill your school with new students in conjunction with Jackie Chan and “Kung Fu Panda”

But the Time’s is counting down.

We have a special teleconference scheduled that will teach you the A-Z of how to use the movie to promote your school, a special written report that will give you the 10 step plan and an additional big bundle on information designed to help you deal with the flow of new students and grow your school.

However, you have to act now.

There’s no obligation.

Go to:
http://www.NAPMA.com/Panda
To learn more and reserve your spot in the teleconference, it will fill up quickly.