Interestingly  the thing that many get COMPLETELY wrong is a hesitance about increasing rates and asking for higher tuitions when the school is suffering.   The opposite is true.  Expand the value of your program AND increase your tuition.

What are you charging?

For new students coming in your door you should be at a  MINIMUM of $150 a month and $300 downpayment. If you are charging much under that they you are probably massively undervaluing your program and hurting your revenue.

Next, for your renewal (Or, upgrade) you should be able to charge a minimum of a 50% increase in the monthly payment (and, a minimum of $500 down payment.

If you are uncomfortable charging those rates I suggest that you do the following:

#1    Clean up your school.   Make sure it’s spotless.   Touch up the point, clean up the look.  Overall, professionalize (without investing a lot of money initially.)

#2.    Professionalize your staff.  Make sure they are a “Product of the Product.” That they look and act professional and are congruent with what you’re projecting to students.

#3.    Get REALLY good at communicating the VALUE of training in your school.   Use testimonials, stories, real examples to help new students “see through the eyes” of someone who’s just graduated to Black Belt