The Economy Sucks? Really?

I’ve had the interesting and annoying experience of “Car-Shopping” recently.

You see a couple of months ago Rob Tucker and I were running errands – trying to track down copies of “The E-Myth” at various bookstores around Denver since I had waited to the last minute to decide to use that book […]

I just returned from Washington, DC. While there I attended a NASKA World Tour tournament (The U.S. Capital Classics) met with about 25 school owners representing around 5,000 students, and then met several times with my instructor Grand Master Jhoon Rhee.

Meeting with Jhoon Rhee and my other events during my quick trip reminds me of […]

Dear Steve:

Finally, someone had the guts to tell it like it is.  I just read your cover article of this Month’s Nampa “Mile High Maverick.”  It was so eloquently written and I was so impressed that you had the guts and leadership to finally say what so many martial artists have been thinking since this […]

Part 7: The Anatomy of an Ad: Body Copy, Part 3
In last month’s column, I explained how to start a conversation with your prospects. Now, you want to apply one of several direct marketing formulas or strategies that can help keep your copy on the right track.
A-I-D-A is one of those formulas, and should be […]

Join us for a special Webinar to build a significant Multi-School operation in your region:
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Specially Prepared for School Owners Who Register for the 2009 NAPMA “Extreme Success Academy” In San Antonio, Texas Oct. 9th-10th-11th

For more information about Extreme Success Academy. Continue here.

Mile  High Maverick
Good show, bad show.
I love the “Disney Culture.”   One of the things they pointed out during the leadership training classes that I took at Disney University was how focused they are on a theater culture.   Much of their terminology focuses around theater terms.  For instance “on-stage” & “off-stage.”   An awareness of when you […]

Master Oliver,
Thank you first for Jeff Smith’s, Dave Kovar’s and your valued participation at our NAPMA Inner Circle meeting, second for generously hosting us at your home Thursday evening, and lastly for organizing and putting on what I viewed as a very successful Quantum Leap conference.
My son/instructor George, program director Robert, and I each got […]

Starting this month, NAPMA introduces “The Four Keys to your Future.” In an unprecedented, yearlong series of feature articles, you will learn how to benefit from the new era of the martial arts industry that is upon us.
During each quarter of the year, Martial Arts Professional will focus on one of the four key concepts […]