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7th Annual International Martial Arts Weekend - Meet and Greet Rob Colasanti, NAPMA President, and other NAPMA staff, January 5 - 7, 2007, Atlantic City, New Jersey
Click here for more information and to register.
A Conference On ADHD & Asberger's Syndrome: Strategies & Methods for Success at Home & School, January 10, 2007, Cuyahoga Falls, Ohio
Click here for more information and to register.
2007 Martial Arts SuperShow, July 5, 6 and 7, at the MGM Grand in Las Vegas.
Click here for more information and to register.
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| Continuing Education |
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Ten Steps to Take Your School to the Top
NAPMA member Michael Pace shares ten steps he took to create the future he envisioned: to grow from 100 students to 300 students. Mr. Pace has discovered that many school owners are particularly challenged when they try to grow beyond 100 students. These methods are easy to modify to your school's culture and implement quickly with a minimum of effort and cost.
Mr. Pace says that growing your school to 300 students (or any level) is often only a matter of focusing on the fundamental methods he recommends here and implementing them to their fullest. Too many school owners often do not allow these methods to take full effect before moving to the next one.
Develop a growth strategy, based on these 10 methods, and you'll maximize your opportunity to succeed.
Click here to read this strategic report. |
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| Quote of the Month |
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We lie loudest when we lie to ourselves.
Eric Hoffer, American philosopher
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| Products of the Month |
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New NAPMA
Holiday Greeting Cards
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Choose from five different colorful holiday cards, with original illustrations from the NAPMA creative staff.
• The Ninja Penguin chops a block of ice.
• The Gingerbread Boy and Girl are two tough cookies in their belted gis.
• The Punching Polar Bears help each other improve their sparring techniques.
• The Frosty Snowman holds a snow globe with a kickin martial arts student.
• A traditional sprig of greenery accents decorative holiday ornaments, featuring festive martial arts images.
Each card features a unique holiday greeting inside and plenty of room for your personalized message.
Call your NAPMA representative today with your order or visit napma.com.
Members: $15.99
Non-members: $19.99
Cards are sold in packs of 20 per each design. Matching envelopes are included.
To Order Call:
1-800-973-6734 or
email: info@napma.com
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How to Buil the Martial Arts School of Your Dreams
NAPMA President Rob Colasanti's updated book. |
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Formerly What I've Learned, the updated book is 81 chapters of Mr. Colasanti's insight, strategic thinking and honest advice to help any instructor grow a successful and prosperous martial arts school of any art or style.
Writing on a wide range of topics, Mr. Colasanti guides instructors through personal and professional development; staff training; leadership skills; student and parent relationship building; sales and marketing strategies and tactics; retention tips; general management; and business philosophies, perspectives and best practices.
Many of the ideas and practical information in How To Build the Martial Arts School of Your Dreams, are based on Mr. Colasanti's developing role as a major leader in the industry and the input and experience of hundreds of instructors and school owners from whom he has learned what really happens and works in many kinds of successful schools.
Members: $24.95
Non-members: $24.95
Personalized copies are available free of charge.
Click here to the NAPMA Web site Pro Shop and order your copy today,
or call a NAPMA representative at
1-800-973-6734. |
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NAPMA NEWS |
November 2006 |
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Free Century Gift Certificate Will Pay For Members’ Upgrade to New Maximum Impact Membership
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According to the most recent NAPMA membership reports, many NAPMA members have upgraded to the new Maximum Impact membership because the free Century gift certificate, as part of the bonus package, will more than cover the cost for their upgrades.
The free Century gift certificate is $500 in wholesale value. You will easily double the value of your $500 Century order when you sell those Century products at retail in your pro shop. The $1,000 (or more!) that you generate will pay for your upgrade to Maximum Impact. (The gift certificate is redeemable for uniforms, belts and sparring gear.) |
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A current NAPMA membership is $99 a month; the Maximum Impact upgrade for current members is another $80 a month (or $179 per month total), or $960 per year. (Shipping is extra.) A Maximum Impact membership for non-members is only $199 per month total plus shipping.
“It’s really a no-brainer for all current NAPMA members,” said Melissa Gouley, NAPMA membership director. “As a Maximum Impact member, they will receive both the monthly NAPMA Professional Package and bi-monthly NAPMA Squared Package as well as an outstanding bonus package, valued at $2,500.”
The Maximum Impact bonus package, which all upgraded or new members will receive, includes the $500 Century gift certificate after one uninterrupted year of membership; a Stephen Oliver Educational Package, valued at $1,497; and a Rob Colasanti Continuing Education Package, valued at $550.
All NAPMA members and instructors throughout the industry are invited to visit the NAPMA Web site at napma.com to read all the exciting details. You can become a Maximum Impact member online or call a NAPMA representative at 1-800-973-6734. |
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NAPMA Expands Relationship with Joe Lewis Fighting Systems to Benefit Members |
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NAPMA President Rob Colasanti recently announced that NAPMA and Joe Lewis Fighting Systems are jointly developing new projects and opportunities to benefit all NAPMA members.
The vitality of their growing relationships was in evidence at the Joe Lewis Fighting Systems’ Annual Research Conference, November 2 – 5, in Tampa, Fla., where Colasanti was a featured speaker and participated in several of the training sessions. Mark Graden, NAPMA’s director of martial arts curriculum and a 6th-Degree Black Belt under Lewis, also attended the conference to test new Black Belts into the Lewis association.
Colasanti spoke on the topic, “Martial Arts First, Business Second,” which he developed from his monthly column in the November 2006 issue of Martial Arts Professional Magazine.
“Everyone at NAPMA congratulates Joe Lewis Fighting Systems, and Mike Allen and Ed Dominguez, who organized and hosted the conference, for creating a great family atmosphere and offering practical, hard-core martial arts training taught by top-quality instructors,” said Colasanti. |
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During the evening session, the association’s executive board unanimously voted Graden the Pound for Pound Fighter of the Year for 2006, for the second year in a row. Graden recently won the WAKO Pro world super heavyweight championship. He will also be spearheading the effort to bring Joe Lewis Fighting Systems’ training material to NAPMA members.
“Although Joe Lewis is best known as one of the greatest fighters of all time; he is also a martial arts pioneer, creating many teaching innovations that have had and will have a positive influence on NAPMA members and all schools and students for decades into the future,” said Colasanti. “My future future Sounds of Success interview with Mr. Lewis will also highlight many of the challenges he overcame to become a legendary champion and the life lessons he learned throughout his career.”
For more information about Joe Lewis Fighting Systems, visit joelewisfightingsystems.com.
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INSIDE THE JANUARY NAPMA PACKAGE |
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Make the New Year the Beginning of a Great Year! |
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This is a preview of the January Professional package received by NAPMA member schools in 22 countries for just $99. There is simply no better return on your investment than a NAPMA membership.
Your January 2007 NAPMA package features the following professionally designed marketing materials:
Marketing Campaign #1 (Adults): Now's The Time!
• Two different print media ads in a variety of sizes
• Two full-page flyers
• A direct advertising bag flyer
• A postcard campaign
• Two different guest passes
Marketing Campaign #2 (Adults): Mixed Martial Arts Really Sharpens My Edge!
• Print media ad in a variety of sizes
• Full-page flyer
• A direct advertising bag flyer
• A postcard campaign
• Two different guest passes
Poster
• Start the New Year With a Positive Attitude
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NAPMA NOW Reports: Improving Your School’s Today for a Successful Tomorrow |
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1. Charlie Foxman's Black Belt Curriculum Report, "Knowledge Is Your Students' Greatest Weapon Against Bullies!," includes comprehensive lessons as well as numerous drills to help students reduce the likelihood of becoming victims of bullies and bullying situations. Includes customizable letter to parents and Home Practice Flyer on Media Master CD-ROM.
2. This month's Edge MMA Curriculum Outline, presented by Terry Riggs, is The Stand-Up Game: Punching and Defense. It features defensive drills for warm-up that teaches students how to throw and defend various jabs and punches in an interactive fight simulation. The NAPMA Innovations DVD includes an accompanying video segment for maximum learning and fun.
3. Tom Callos brings 21st century technology front and center in this month's G.O.L.D. Team Leadership Report, "New/Old Ideas, BLOGGING, and the Leader's Journey." The new/old idea is that your staff and leadership team members "create a complete and continuing personal life transformation with their martial arts training and journeys, and be living examples of the benefits derived from the studies of the martial arts."
4. Solomon Brenner has selected another significant word for Words of the Week this month. Fear is a concept that all martial artists, adults and children, must understand, so they can learn to control it, without it controlling them.
Remember, it only takes one good idea from NAPMA NOW to pay your NAPMA tuition for a lifetime! |
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Sounds of Success CD |
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Featured Interview: The Way of the Mile High Maverick with Stephen Oliver, Part 2
If you've listened to Stephen Oliver speak or you're a member of NAPMA Squared, then you know that he always addresses the entire spectrum of topics, related to developing and operating a successful martial arts school, from a practical and focused perspective.
During part two of his discussion with NAPMA President Rob Colasanti, Mr. Oliver reiterates and reinforces many of his strategies in part one, but with additional insights that clearly reveal why his schools throughout the Denver area have been so successful. |
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An Inside Look at Maximum Impact with NAPMA President Rob Colasanti
During this short presentation, Mr. Colasanti explains the development of the new Maximum Impact membership, and its many benefits for every current and future NAPMA member. He outlines the "what" and "why" of Maximum Impact and how it can be the next big step toward the future you envision for you, your school and your students. |
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NAPMA Innovations DVD |
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NAPMA Edge MMA Program, Lesson 3: The Stand-Up Game: Punching and Defense with Terry Riggs
Terry Riggs teaches his personal strategies of standing and fighting, with combinations and footwork to set up takedowns. He also presents some vital defensive skills for NAPMA members to use to help ensure a more effective stand-up game for MMA. |
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Kick Sets with Mark Graden
Mark Graden, NAPMA's director of martial arts curriculum and 6th-Degree Black Belt under Joe Lewis, demonstrates some powerful kick sets to improve your students' kicks. This segment includes kicking combinations, used as conditioning training, to develop quick initial motion, kicking speed, power and recovery. |
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Traditional Bo Form with Rocky DiRico
Rocky DiRico of Team Paul Mitchell brings to NAPMA members an exciting, traditional Bo form. Although it's not one of the original Okinawan Bo forms, Mr. DiRico's contains elements of those forms, and includes an explosive pattern that will work great in traditional weapons competition. |
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Bonus Segment: A Tour of Brad Jones' Karate Do
Take a video tour of Brad Jones' successful school in Newmarket, Ontario, Canada, which is a renovated old movie house. Students and visitors pass a quiet fountain as they enter the Japanese interior design, with hardwood and stone accents. |
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Join NAPMA today to receive the January Professional Package. Contact NAPMA at 1-800-973-6734 or info@napma.com |
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MARTIAL ARTS PROFESSIONAL MAGAZINE |
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Cover-to-Cover – January 2007 |
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Cover Story: Martial arts is a journey of discovery, and Julio Anta, Florida NAPMA member, has discovered three rules for success that has driven him to succeed in just the three years since he opened his school. [Page 20]
Experience Matters: None of us may like it, but the one universal constant is change. Norman McLinden offers a five-step process that could develop your abilities to face change without fear and apprehension. [Page 40]
Great Is As Great Does: You may not view yourself as great, but NAPMA President Rob Colasanti does, as expressed in his monthly column. You've chosen a path beyond a career or profession; you've chosen to share a tradition that the world needs. [Page 10]
Controlled Selling: Michael Dolpies says use your training in control to excel at the sales process with a carefully planned and implemented sales program. [Page 30]
It's Part of the Job: Too much stress is just...too much. Learn to reduce yours with these seven stress management tips from Keith D. Yates in his ACMA Fitness Track column. [Page 58]
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For a complimentary Martial Arts Professional subscription, please contact Lori Maffia at 1-800-973-6734 or email to: lmaffia@napma.com. |
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NAPMA SQUARED |
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NAPMA Squared Completes the Professional You Trained To Become. |
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As a martial arts professional, you trained for many years to become the complete person: physical, mental and spiritual. Now, as an instructor and school owner, you offer the public the opportunity to become the complete person too.
To fulfill your professional role successfully, you must continue to complete yourself, so you have the knowledge and skills to operate a progressive and growing school that provides students with the training they want—and you with the financial rewards you deserve. |
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Consider NAPMA Squared as an advanced part of your continuous training as a professional martial arts instructor and school owner. Just as your students advance through their initial training to Black Belt and beyond, you must also advance beyond your current level of knowledge and abilities as a school owner.
Every other month, NAPMA Squared teaches you the strategies and revenue-generating methods that complete your education—and you simply can't find from any other source. Stephen Oliver, the developer of NAPMA Squared, and his many guest contributors will help you advance your training, satisfy your students and enjoy amazing new levels of revenue and prosperity.
Join NAPMA Squared today, and you'll receive the December package, with the theme, High Octane Selling meets Quality Student Service. Join Stephen Oliver and his guests, as they explain why and how to create a customer service philosophy and program; how to accelerate your sales process; and the advanced methodologies you need to maximize the results of the renewal conference.
Join NAPMA Squared today! Contact NAPMA at 1-800-973-6734 or e-mail info@napma.com
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