The #1 problem that martial arts school owners face is the need for MORE new students! How would you like the 10 secrets to solving that problem for your school NOW? “Our Free Marketing Geniuses” Teleseminar and free bonus materials will show you how to fill your school NOW and for years to come.
Dear Martial Arts School Owner,
As your National Association of Professional Martial Artists, we’ve been surveying our members and have found that #1 need for martial arts schools in 2008 is a need for better, easier, and more complete systems for finding more and better quality students.
We’re excited to solve that problem for you in several ways.
First. We’ve arranged a special “Marketing Geniuses” teleseminar with two of the top marketing experts anywhere.
From the world of Infomercials, Direct Mail and Direct Response Marketing – Marketing Genius Dan Kennedy. Author of numerous books on marketing, sales, and business management and “Guru to the Guru’s.” (See below for more on Dan Kennedy. He’s author of the NO BS series and reknown speaker and marketing expert.From the Martial Arts Industry the only Real Marketing Experts for Martial Arts Schools – Stephen Oliver. He’s the leading expert for Martial Arts Schools for everything from Grassroots Marketing Efforts to Internet Marketing, to Direct Response Marketing (and, Co-Author with Dan Kennedy of NO BS Wealth for Entrepreneurs, Author of Direct Response Marketing for Martial Arts Schools, and of Using the Internet to Market Your Martial Arts School.)
Gifts to you from NAPMA, Dan Kennedy and Stephen Oliver:
Exclusive special report for Professional Martial Arts School Owners – it’s entitled “Growing your Martial Arts School and Your Income in a DOWN Economy”
This is a free report on how to dramatically grow your school this this written by the top Stephen Oliver.
Special Copy of NO BS Wealth for Martial Arts School Entrepreneurs, Audio Interview Stephen Oliver Interviews Dan Kennedy about creating Wealth in the Martial Arts Industry.
Marketing Geniuses Teleseminar with Martial Arts Marketing Genius Stephen Oliver and Marketing Genius Dan Kennedy. Live in July with the ability to ask YOUR questions ahead of time.
Complete Stephen Oliver interviews Marketing Maverick Jay Abraham. Marketing Consultant to many including Tony Robbins. He charges $5,000 per hour and you get ONE HOUR focused on the Martial Arts Industry FREE
Plus: $2,310.12 worth of school growth materials!!
And, we at NAPMA want you to be ready also for the influx of new students. We’ve put together a special package of school growth, marketing, and sales materials including a free trial of our Maximum Impact Membership. The package is worth $2,310.12 and is also available to you Absolutely Free to help you grow your school.
What’s included in this(you only pay shipping & handling) package?
Direct Response Marketing for Martial Arts Schools, manual, by Martial Arts Marketing “Wizard” Stephen Oliver (Value $299.00)
Six exciting and fast paced… school-building interviews on Audio CD’s with the very top school owners in the country. (Value $495)
Disc One
Black Belt and Success Teacher: Brian Tracy, Success Principles for the Martial Arts Executive
(01:09:00)
Disc Two
Zig Ziglar, Motivation for the Martial Arts Professional. Daily motivation for your students and, daily inspiration for yourself. (01:15:00)
Disc Three Martial Arts Black Belt Anthony Robbins, Leadership From the Inside Outfor Martial Arts Professionals.
(00:45:12)
Disc Four Tom Hopkins, Mastering the Art of Selling in a Professional Martial Arts School School. Learned from decades working with martial artists, fitness professionals and others in similar situations.
(00:55:16)
Disc Five Jay Abraham, Martial Arts Marketing lessons learned from working with some of the top school owners in the world with the Master Marketer Jay Abraham (00:45:00)
Bonus Disc Inside the Mind of Jean Claude Van Damme, his surprising successes as a school owner and his suggestions for your continuing success in the Martial Arts School Industry. (01:01:49)
The Martial Arts Business, DVD, featuring Stephen Oliver
(Value $439.00)
Becoming a Mile High Karate Black Belt (The “Ultimate Upgrade Tool) DVD (Value $339.00)
Millionaire Mindset Secrets for the Martial Arts , audio CD, by Success “Guru” Lee Milteer and Stephen Oliver (Value $89.00)
Additionally, we’ll include:
Hitting Hard in the Martial Arts Business; a 90-minute, two CD, audio seminar, that teaches you the step by step secrets to succeeding in 2008 and beyond in the Martial Arts Business by NAPMA President Rob Colasanti (Value $149.00)
Teleconference Raw – Eavesdropping on the Experts, five audio CD set.(Value: $495.00)
Listen in as the VERY TOP School owners in the world discuss their success strategies and explain how you can adopt them a your own.
60 Days Maximum Impact Membership (plus extras), which includes: (Value $199 per month, or $398 total) two monthly school development and support packages.
The beginning of the month “Toolkit” includes:
The NAPMA Innovations DVD
The Sounds of Success Audio CD
The Media Master CD-ROM
Professionally Designed Marketing Campaigns
G.O.L.D. Leadership Team Curriculum Report
The NAPMA News, “Best Practices in the Industry”
Words of the Week Character Education Lessons
Full Color Motivational Poster for Retention
Kickin’; A “Done For You” Student Newsletter
The “Mid-Month” Maximum Impact Business Building Kit which includes:
“Best Practices” Success Story Interviews with some of the top school owners anywhere. School owners grossing $30,000 to well over $1,000,000 per year in a single location or, filling up multiple locations share their “Insider Secrets” to success with you each month.
The Maximum Impact, “Accelerate Your Growth” Martial arts Business Training System. Each month a POWERFUL DVD or CD on School Growth Essentials.
“Grass Roots Marketing Secrets to Grow your School by QUANTUM LEAPS with little or no investment!.
“The Ultimate Student Retention System” Developing Incredible Black Belts and Keeping EVERY student.
And,
“The Mile High Maverick” Industry Best Practices, Lessons from the Leaders, and observations for how to achieve at the highest possible level in the Martial Arts School Business by Stephen Oliver.
Finally.
The Monthly Maximum Impact School Growth and "Best Practices" Teleconference. Ask your Questions Directly to the "Experts" in our Field and create immediate action strategies to put your plan into action and automatically grow your school!
EVERYTHING Listed above is FREE, including some stuff we didn't mention but will ship you anyway. No catch. You just pay shipping & handling (2 payments of $29.95 US or $39.95 International) and we'll ship you everything including the free trail subscription.
We'll even do it one better in honor of "Dan Kennedy and Stephen Oliver" and Jet Li & Jackie Chan!
After your one month FREE trial membership, we’ll throw in for free a 2nd month… completely free with no obligation other than shipping & handling.
Since you’ll love It, we will automatically enroll you into our Maximum Impact membership: only $199 plus shipping a month. After that. If I’m wrong and you don’t absolutely love it, just let us know and we’ll cancel your subscription right away. There is ABSOLUTELY no obligation beyond the FREE 60 days!
Just the proscription for a positive impact for your school! The two biggest martial arts stars today and a positive message that will help lead into your school. Valuable to you regardless of whether you teach Kung Fu, Karate, Tae Kwon Do or any art. We’ll teach you how if you click here now.
Thanks.
Rob Colasanti,
President
National Association of Professional Martial Artists.
You must register now so that you can participate in our Free Teleconference Next Thursday at 12:00 Noon Mountain (2 EST) This special seminar WILL SELL OUT... so register and hold your spot now.
The Most ASTOUNDING FREE Martial Arts School Marketing Gift Ever from Dan Kennedy and Stephen Oliver
Complete “Marketing Geniuses ” Package including:
Gifts to you from NAPMA, Dan Kennedy, and Stephen Oliver: Exclusive special report for Professional Martial Arts School Owners – it’s entitled “Growing your Martial Arts School and Your Income in a DOWN Economy”
This is a free report on how to dramatically grow your school this this written by the top Stephen Oliver.
Special Copy of NO BS Wealth for Martial Arts School Entrepreneurs, Audio Interview Stephen Oliver Interviews Dan Kennedy about creating Wealth in the Martial Arts Industry.
Marketing Geniuses Teleseminar with Martial Arts Marketing Genius Stephen Oliver and Marketing Genius Dan Kennedy. Live in July with the ability to ask YOUR questions ahead of time.
Complete Stephen Oliver interviews Marketing Maverick Jay Abraham. Marketing Consultant to many including Tony Robbins. He charges $5,000 per hour and you get ONE HOUR focused on the Martial Arts Industry FREE
AND
$2,312.10 Worth of “Pure” Martial Arts School Explosive Student Growth Tools and Tactics are Yours… Absolutely FREE!!
In Summary...This is Your Big Chance to Discover How to Generate a Virtual Flood of New Students, Keep Your Classes Fresh with Exciting New Teaching Material, Automate Your Marketing Efforts, and Join Some of the Most Successful School Owners in the World...Plus, Get $2,312.10 Worth of FREE Gifts... All for Just 2 payments of $29.95/$39.95 International... to Cover the Cost of Shipping and Handling!!!
AND
The "Maximum Impact "Test Drive" Package "
Direct Response Marketing for Martial Arts Schools,
manual, by Stephen Oliver, on CD-ROM (Value $299.00)
Interviews with Zig Ziglar, Tom Hopkins, Tony Robbins, Jay Abraham, Tony Robbins and Brian Tracy, six audio CD set. Value: $495.00
Becoming a Mile High Karate Black Belt, DVD (Value $39.00)
The Martial Arts Business, DVD, featuring Stephen Oliver (Value $39.00)
Millionaire Mindset Secrets, audio CD by Lee Milteer and Stephen Oliver (Value $89.00)
Hitting Hard in the Martial Arts Business; a 90-minute, two CD, audio seminar by Rob Colasanti (Value $149.00)
Teleconference Raw – Eavesdropping on the Experts, five audio CD set.(Value: $495.00)
60 Days Maximum Impact Membership (plus extras), which includes: (Value $199 per month, or $398 total)
The NAPMA Innovations DVD
The Sounds of Success Audio CD
The Media Master CD-ROM
Two, Professionally Designed Marketing Campaigns
G.O.L.D. Leadership Team Curriculum Report by Tom Callos
The NAPMA News
Words of the Week Character Education Lessons
Full Color Motivational Poster for Retention
Kickin’; A “Done For You” Student Newsletter
Current Martial Arts Professional Magazine
Two Maximum Impact Audio CDs
One Maximum Impact Business DVD
Maximum Impact Printed Reports
Monthly, Live Maximum Impact Teleseminar
Large, Maximum Impact Report Binder (Value $29.95)
. . . . . . . . . .
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.............................................................................................. NATIONAL ASSOCIATION OF PROFESSIONAL MARTIAL ARTISTS 5601 116th Avenue North, Clearwater, FL 33760, USA
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About Dan Kennedy
Phoenix-based entrepreneur-extraordinaire wins international recognition as a "millionaire-maker," helping people in dozens of different businesses turn their ideas into fortunes Entrepreneur Magazine says that Dan Kennedy has "at least 101 moneymaking ideas for any business owner.
"'Millionaire-Maker' Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.
Kennedy's clients include everything from sole entrepreneurs to huge corporations. Here are just a few examples - there's the husband-and-wife couple who came to Dan with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over 200 000.00 a month at about a 40% profit margin. Or, there's the now-giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercials. Guthy-Renker is a 200-million dollar+ a year business now, and Dan's been a key member of their brain trust since their very first infomercial (Think And Grow Rich). Or there's U.S. Gold, a company that has twice increased its sales by millions with Dan Kennedy provided marketing breakthroughs. And the list goes on and on and on.
Kennedy is the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've received and TV infomercials you've seen. In addition to all the advertising and direct-mail Dan prepares for his own products, services and businesses, there are hundreds of clients using marketing materials Dan has prepared for them. His full-page ads have appeared and do appear in magazines like Inc., Success, Entrepreneur, Moneymaking Opportunities, Nations Business, the airline magazines, the tabloids, USA TODAY, The Wall Street Journal, and countless trade magazines. One of his client's full-page ads is now in its 10th consecutive month, appearing in over a dozen national magazines. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.
And, Dan is one of the most popular, in-demand speakers on marketing-related topics. Ironically for a marketing guru, Kennedy gets almost all of his clients with no marketing! Some come to him after hearing him speak - in 1995, he addressed over 200,000 people, including audiences of thousands in many cities, in his 5th year on tour with famous motivationalist ZIG ZIGLAR. Others come after getting and reading one of his books available in bookstores, receiving his newsletter or having studied one of his numerous wealth creation resources found at the Glazer-KennedyWebstore.com and at DanKennedy.com . But most are referred to him.
KENNEDY'S "NO BS" APPROACH AGGRAVATES MANY, BUT ENRICHES THOSE WHO ACT ON HIS ADVICE Kennedy is not easy to do business with. He maintains a grueling schedule of speaking, consulting, writing, managing his own business, and producing infomercials, so he's rarely in his office, almost never takes incoming calls - new client-candidates are usually asked to submit information by FAX before getting a telephone appointment with him, he's militantly resistant to having his time wasted and has "fired clients" on occasion for doing so. He is blunt, straightforward, and almost totally lacking in diplomacy.
He's also expensive. Most new client relationships begin with one-day consultations starting at $7,800.00. Consulting by the hour is usually $850.00. If a relationship progresses beyond that, he not only gets fees, he gets royalties tied to the client's revenues linked to his contributions, for as long as the materials or systems he provides are used. As a result, Kennedy routinely gets sizeable royalty checks every month from many clients, for work he did months or even years ago.
Still, he has a number of clients who have been with him for as long as ten years, including some who simply will not make a marketing-related move without his guidance.
About Stephen Oliver
While attended college at Georgetown University he was a head instructor and branch manager for The Jhoon Rhee Institute, in Washington, D.C.
At the time the Jhoon Rhee Institute was the #1 martial arts business organization in the world. I sat through hours and hours of training sessions and meetings with a few notable figures in the martial arts industry: Jhoon Rhee (father of American Tae Kwon Do,) Nick Cokinos (Then President of the Jhoon Rhee Institute, now chairman and owner of Educational Funding Company,) Jeff Smith (the DC Bomber - first World Light Heavy Weight Kickboxing Champion and one of the top school owner's in the United States,) Ned Muffley (then General Manager for the Jhoon Rhee Institute and now General Manager for Educational Funding Company) and many other's.
When h graduated from Georgetown - he decided against moving on to bigcorporate America - and, put pursuing an MBA on hold.
He put together A very extensive business plan with Nick Cokinos' help. Spend 12 months studying direct marketing at the Library of Congress. Read everything that he could get my hands on about advertising - specifically direct mail and copywriting. he also spend several months at the Federal Trade Commission where he had an opportunity to read the sales manuals and management training materials for every major health spa chain in the United States.
In a rather gutsy move he then moved across the country to Denver, Colorado and with $10,000 opened 5 schools in 18 months - and grew to over 1,500 active students and over a $1,000,000 in revenue by 1985.
Over the year's he’s continued to develop his Mile High Karate schools and experiment with a huge number approaches.
In 1989 he decided to extend my management knowledge base and went back to school for a Master's Degree in Business Administration (ie. MBA) with a primary focus marketing.
At the same time he began promoting the Mile High Karate Classic - which for 10 years was a very successful and highly rated NASKA world tour event.
During these many year's he’s had the privilege of meeting and working with just about every successful business person, teacher, and school owner in the martial arts industry.
These industry leader's have taught me much - and, he’s believe often consider me a mentor and leader in the business of martial arts school operations.
During these years he’s had many huge successes - and, some spectacular failures. As in all endeavors - the failures have taught me much more than the successes. What I consider by greatest strength is a willingness to continue to take risks and try new approaches to all of the challenges of school operation.
He decided to pursue as an informal Ph.D. in Internet and Direct Response Marketing. I've traveled around North America - and spent way over $100,000 on a variety of internet training seminars and programs - and, have developed several internet companies - many totally unrelated to martial arts.
Since then he:
Have promoted a NASKA World Tour Event
Served as the Sanction Director on the NASKA Board of Directors
Acted as a founding member of the EFC Board of Directors
Was inducted into the EFC Hall of Fame
Received recognition – among other awards – as EFC’s #1 multi-school operation
Owned 3 of the top 10 schools on the EFC “All Stars” report
He graduated with a Master’s in Business Administration
Enlisted a half dozen Ph.D’s to analyze the martial arts business and, using their feedback, put together a 400-page business plan for a large multi-school operation.
Received recognition from schools throughout the world as The Leading Martial Arts School Marketing and Business Expert.
Expanded his Mile High Karate Schools internationally.
Promoted hundreds of Black Belts including many 3rd, 4th, and 5th degree Black Belts – some of whom have been training with me for 20 years or more.
Was tapped by NAPMA for their advanced business training program: NAPMA Squared, and
Worked with and strategized with the most successful school owners in the world, whom I’m also fortunate enough to call friends.
As a martial artist – I’ve been training since 1969 – starting with the Jhoon Rhee Institute. he received my 1st Degree Black Belt in 1978 and am now a 8th Degree Black Belt.
Now that he’s shared a little bit about myself, and given the impression that I have an ego the size of Colorado, let me share what all this “expertise” really boils down to. What it actually means to you in terms of a concrete, customizable, action plan you can get started on right away.
Complete “Marketing Geniuses ” Package including:
