Dear Martial Arts Professional,

          I want to share a revelation I’ve had with you.

Something that MANY martial arts school owners fail to understand, and unfortunately doom their schools to failure (or even worse mediocrity) as a result!

So, sit down, buckle your seat belt, and get ready to learn how we can help you to build the career you deserve, and the lifestyle you want!

Let me explain…

          For over thirteen years, I’ve been either Vice President of President of NAPMA^® – the world’s largest professional martial arts association. I’ve worked with just about everyone in the martial arts biz who could possibly be considered an “industry leader.”

For eight years straight, we threw the World Conference – the largest and most successful martial arts business convention the industry had ever seen. Plus, we’ve distributed over 2-million copies of Martial Arts Professional magazine, since its inception in 1996 – AND – shipped tens of thousands of NAPMA^® packages bursting with school building resources and great ideas, from some of the brightest minds inside and outside of the martial arts.

Today, I work with more than 1,700 NAPMA^® member schools in 24 countries around the world. Why am I telling you all this?

Why am I telling you all this?

Point blank - I’ve seen it all…and I continue to see it all at NAPMA^®, every day of the week.

So if you want to know exactly how guys just like you are growing their schools and earning six figure incomes…and get the inside scoop on what it is that’s running today’s school owners out of business…then keep reading.

If you’d rather reminisce about the old days…and daydream about how many people you’ve hospitalized with your side kick, back in the day…then ball this letter up IMMEDIATELY - toss it over your shoulder – and go back to watching Enter the Dragon for the 93rd time.

If you’re still reading, then I see big things in your future. BIG THINGS!

The fact is that there has never been a better time in the history of the martial arts to own or operate a school. I see men and women just like you – all over the country - kicking some major butt these days…and they’re doing it without sacrificing their integrity…without “selling out.”

From my seat in the “crow’s nest”, I see another martial art millionaire being born nearly every single day.

          How are they doing it?

It’s actually a lot simpler than you might think - and at the risk of getting choked out at the next live event I attend…I’m going to let the cat out of the bag NOW.

The Secret is…. they receive and implement, NOT ONLY the tactics they need to operate an efficient school from NAPMA^®, but also the STRATEGY to put the systems into action!

The resource they use is NAPMA^®’s Maximum Impact Program.

That’s right…a little, old Maximum Impact Program. It comes down to getting a regular flow of super high quality, ridiculously inexpensive, massively valuable martial arts business information from NAPMA^®…consistently…each and every month….and then implementing the heck out of it!

Now, I mentioned earlier that many of the top school owners in the industry are getting such big results because they are constantly being exposed to world’s best martial arts business information through NAPMA^®’s Maximum Impact Program…for a few bucks a day.

But let me give you another obvious example of how NAPMA^® quickly propels its members to the top of the heap:

One good idea from any one of these resources (that you missed) could have easily paid your investment into Maximum Impact for life!

But, again…it’s not too late to start getting in on this NAPMA^®-MEMBER-ONLY-ACTION now!

Now, let me shift gears for a moment and reiterate something that I’m sure you already know. As Joe Lewis taught me many years ago, the best fighters are those who blend the most effective tactics with the most effective strategies…and then engage with the most attitude and “heart.”

You know this stuff…

But what about the strategy?

Don’t worry, we’ve got that covered. We’ve got it covered in a BIG WAY! Read on…

Let me tell you a little about a real heavy hitter…one of the industry’s most brilliant business gurus…a martial arts millionaire many, many times over that NAPMA^® has recently drafted onto our all-star team of talents…who are ready to begin working on your behalf the minute you become a member of Maximum Impact.

(Drum role, please…)

NAPMA^® has chosen the one-and-only Stephen Oliver to spearhead the major-league, no BS, “strategy” component of our Maximum Impact membership.

Now it is possible that you’ve been stranded on a desert island for the past decade or two…so just in case…let me give you a little background on “The Mile High Maverick.”

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Join NAPMA^®'s Maximum Impact Program HERE!
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What REALLY Makes Stephen Oliver
Flat-Out, Tried-and-True Qualified
To Help You…Through
A Maximum Impact Membership.

In our industry it seems like everyone has popped up to offer advice – how do you tell fact from fantasy? 
Value from Fraud?

Unfortunately in our industry most of the really successful people are spending their time growing their staff, students, schools, and especially their net profit not sharing their secrets with you.  Stephen is different from most of those sharing information in a variety of VERY important ways that are important to you and will help you dramatically grow your school – and, your income!

Many of the “gurus” in our industry fall into one of the following categories:

            1. Never been there – never done that.  
That’s right – there’s a BUNCH of people trying to sell you advice who have never sat where you sit – and, dealt with the problems and opportunities that you face every day.  They often are excellent speakers – and, persuasive purveyors of their own products, programs, or subscriptions but really never did it themselves.  Their ideas are unproven.  Their perspective limited to that of an outsider.

            How is Stephen Oliver different?
Well – He opened his first school in 1975.   And, have been continuously operating his Mile High Karate schools in Denver since 1983.   I currently have 21 successful locations throughout North America:  Victoria, British Columbia, Salt Lake City, Denver,  Philadelphia, Maryland and Orlando.  He’s operated a large school operation – have taught 1000’s and run every aspect of a school.

              2.Not even a martial artist!
Believe it or not – there are “experts” in the martial arts business who aren’t even a martial artist.  They don’t understand the training, mindset, and love for the martial arts that we share – then dare to tell real martial artists how to run a school teaching real martial arts skills and curriculum.

 
         How is Maximum Impact Developer, Stephen Oliver, different?
He began studying martial arts in 1969.  Trained in Tae Kwon Do with the Jhoon Rhee Institute alongside the likes of World Champions Jeff Smith, John Chung, Charlie Lee, and the most awesome stable of kickboxers ever assembled.  More recently he was promoted to 8th Degree Black Belt by Jeff Smith.

          How is he different.
He is still totally immersed in the daily operations of martial arts schools – up to doing 527 enrollment conferences in the past 3 years personally – nose to nose, belly to belly.  Every Monday and Friday he meets with and trains his school managers and instructors – and, solves the everyday problems that you face in the real world (albeit at possibly a higher volume.)

          How is Stephen Oliver different?
He offers you unedited – non-politically correct – no B.S. advice based upon stuff that really works.  He doesn’t get a % of your retail, billing, anything else.  If he shares an ad – strategy, or system with you – it’s only because it has been proven to work.

Often this comes in the guise of – gee I just started figuring this stuff out and had a great year last year.   What if you pay him to tell you about his short-term successes?  He did $ (pick a number $100,000 net, $400,000 gross, etc., etc.) will do more this year – and, would love to show you how he did it.

          How is Stephen Oliver different?
Well – I’ve already covered this for you – but, let’s just say that there are many people who have a good year of two.  Let’s see if they can weather the ups and downs of our industry – and, boom years and recession.   I only trust those who’ve weathered some internal and/or external crisis and gotten back or stayed on top.  Don’t trust the unproven, untested enthusiastic newcomer.

            How is Stephen Oliver different?
He’s run a large school operation since 1983.  In that time nearly 100% of our teaching, marketing, and sales were accomplished by employees (or, now partners) who had to implement his systems.   They are not dependent upon charisma or unstoppable energy.  He has spent years studying operations and marketing – including formally achieving a Master’s in Business Administration – that included having a literal bevy of MBA’s and Ph.D.’s analyze the martial arts school business – to help him create powerful duplicatable systems for school operations.

            8. Have lost touch with what works in the 21st century.
Unfortunately the industry is full of dinosaurs and leaders of the past – who’s time has long since passed, but who’s friends and associates are unwilling to say “the emperor has no clothes.”  Systems that may have been revolutionary in 1970 or 1980 (even 1990 and beyond) may be out of date or just plain insufficient in the current environment.

          How is Stephen Oliver different?
In a variety of ways he continues to explore the “leading edge” of new technologies, teaching techniques, marketing strategies, and technological enhancements.  He explores the latest approaches not only through his own school implementation but through an unmatched “master-mind” team of industry leaders that he networks with and share ideas with constantly.

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Join NAPMA^®'s Maximum Impact Program HERE!
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He will only share with you ideas and systems that have been PROVEN to work through extensive testing – in the real world of daily school operations.  And, no short-term “fixes” only long-term success strategies. No ideas that look interesting but really have never been tried. 
He may occasionally offend – but will promise to tell you the way it is – no editing!

So, that’s a little background on the “Mile High Maverick.”  Clearly, you can and will grow your school once Master Oliver begins feeding you his top insider’s secrets of success and starts pointing you in the right direction…through Maximum Impact.

As a member of Maximum Impact, you’ll also receive a variety of materials from Stephen Oliver, including:

Live Tele-Seminars to Keep You Pumped and on Target
These password protected, Maximum Impact-member-only, live-support teleconferences are designed to clarify any lingering questions and give you SPECIFIC implementation strategies for your unique situation. It’s time to surround yourself with GIANTS!

Business DVD Training Sessions
Only Maximum Impact members have access to this comprehensive DVD featuring the brightest minds in the martial arts business arena. Often, the seminars that are selected are recorded at small, ultra-high-end events that cost the attendees thousands of dollars just to walk through the doors.

Advanced School Growth Audio Seminars
To make sure that Maximum Impact members receive every possble edge for success, you’ll also receive two, business-only, audio CDs…that will expose you to the latest school-building concepts and strategies…featuring ONLY individuals who already are… where you want to go…when it comes to running the most efficient, student-service oriented, top quality, extremely profitable school possible.

Strategic Written Material
We know that many Maximum Impact members can ALSO benefit from a written version of many of the materials we provide. That’s why we often take the time to produce transcripts of our audio and video sessions, as well as the most detailed, to-the-point, strategic written reports available anywhere…that walk you through all the key aspects of how to transform your school, while bypassing all the mistakes that others spent a fortune figuring out.

Some recent Maximum Impact themes, created by Stephen Oliver, have included:

So, the bottom line really is…If you are SERIOUS about growing your School, and Building your Business, you NEED to be a Maximum Impact Member!

I am SO SURE you will benefit from our program;

I’m willing to “break the bank” to entice you to “try us out”!

......Read on to see exactly what I’m talking about!

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Join NAPMA^®'s Maximum Impact Program HERE!
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Join Maximum Impact Today...and
You’ll Receive

*** Gift #1 ***$1497.96 Value

You'll Receive the “Ultimate School Growth” CD/DVD Set Filled with MEGA-Successful School Operational Strategies that are ACTUALLY WORKING in Today’s Market, that Drive School Owners to $40,000, $50,000, $60,000 even over $100,000 PER MONTH in Revenue, Compiled by Martial Arts Millionaire Stephen Oliver.

Part 1 of this INCREDIBLE package, you’ll receive Stephen Oliver’s “Direct Response Marketing for Martial Arts Schools”, a Step by Step outline of how one of the most successful Multi School operators in the country generates TREMENDOUS new student flow through his more than 17 franchise locations.

In “Direct Response Marketing for Your Martial Arts School” Stephen Oliver will discuss many keys to an effective strategy for your school including:

1. Why most newspaper ads for martial arts schools are a complete waste of money. Have you stopped advertising because you think your money is being wasted? Why you must have a marketing budget - and, to make sure your efforts are cost effective. How much should you spend to acquire a new student? The answer is going to surprise you - really surprise you.
2. Why the number one factor you must focus on to improve your revenue - is mostly overlooked and rarely measured effectively by martial arts schools.
3. The two key factors in any advertisement that can increase your response by 1500% or more - and, why they are overlooked my most school owners.
4. The 5 step process for writing an effective ad for your school. Key concepts that I learned all about in 1982 and then forgot about.
5. Why there’s nothing new in marketing - except martial artists have not applied the secrets of the direct marketers. Those who do see their results double, triple, or quadruple!
6. Why tracking your ads is important. And, the impossibility of really testing your ads.½ of your budget is wasted!. I’ll help you figure out which ½.
7. Targeting your prospective students
8. Psycho graphic Targeting
9. Demographic Targeting
10. Determining your geographic area
11. Testing and Measuring the results of your marketing efforts
12. Maximizing your school's revenue.
13. Increasing per-student results
14. The effect that retention has on revenue
15. Lifetime value of a student - how to maximize the overall return to your school of each student
16. Your complete marketing mix - planning and developing
17. Design, write, create great advertisements - in all media
18. Fads and Trends - benefiting from exciting marketing - and, avoiding disaster from jumping on suicidal bandwagons.
19. Identifying great advertising
20. Developing your own headlines
21. Generating and using student stories effectively
22. Salesmanship in print - writing effectively for your school
23. Offers - creating a call to action that really works
24. Layout, design, and graphic elements
25. Sales letters - Insider's secrets to direct mail
26. Stealth approaches to "sneaking up on" your prospects
27. Classic mistakes that martial artists make when communicating with their prospects
28. How really to deal with your competition - positioning yourself.
29. How to not compete fair
30. How to get 100 new students per month
31. Sudden death marketing
32. A framework for decision making in promoting your school.
33. Laser focused promotions
34. Why they just don't care.
35. Ad repetition in all media - how to plan and place your ads in:
1. Television
2. Radia
3. Newspaper
4. Direct Mail

36. How often to change your ads - and, update your message

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Join NAPMA^®'s Maximum Impact Program HERE!
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*** Gift #2 ***$44.97 Value

Avoid a STUPID Mistake That Cost an Otherwise Smart School Owner $150,000.00!

Part 2 of this INCREDIBLE package:, you’ll receive Stephen Oliver’s “All the things I wish I knew when I was 22” You'll be taken "inside" his personal modus operandi.
Stephen has spent millions experimenting and learning. And frankly wasted a huge amount of money learning very expensive lessons. The good news is that you can learn from his experience and keep the money for yourself.
Really there are only a very few things that really matter for you with your Martial Arts School Business:

1. Lifestyle
2. Wealth
3. Contribution

What’s that mean?

Well a huge number of school owners end up working 100 hours per week - barely making a living. Even if you make $200,000.00 or more per year - do you really want to spend every waking moment at your school?
He’ll share with you some of the lessons that he’s learned on how to “Get a Life” and still run a successful school.

Wealth.

Everyone talks about gross revenue. Well certainly that’s important - but, let’s face it - for your business - gross is only relative to what your expenses are - what would you rather have $170,000 per month gross with $165,000 in fixed expenses (He’s done that before - really) or, $35,000 in gross revenue with $20,000 in fixed expenses?

Ok, once you get the net up - what’s really important?

Well two things: How well you live now AND how much you keep and invest for the future. Most people - but frankly a much higher percentage of martial arts school owners than the generally population get to 65 or 70 years old with no assets, no retirement income, and must continue to work or live on social security. Do you really want to be teaching martial arts daily - to make a living - dependent on income from your students when you make it to 60 or 65?

In “All the Things I Wish I Knew When I Was 22” Stephen will teach you why most things that school owners think of as success - really are just ego - and, why the truly important things get missed - by most.

Among the topics covered:

• The employee problem. Why more is not necessarily better.
• How to simplify your life and improve your income.
• How to separate EGO from business reality in building your school and in developing your facility.
• Save on your rent and work with your landlord effectively.
• The many foolish distractions that school owners pursue - and, how to avoid these mistakes yourself.
• What gets measured gets done - or, the art of unshakable numbers in management.
• Grow your own - or, no one knows the troubles I’ve seen.
• A crisis must never be experienced - for, the second time!

He’ll also share with you some incredible networking ideas:

• How he got Chuck Norris to visit his school - and, generated huge amounts of FREE press - and, favorable publicity.
• How he networked with some of the finest business minds in the country. Who is it you want to get to know?

Using some of these ideas he’s:

• Had breakfast with Jay Abraham and discussed martial arts marketing ideas - including the content for his “infomercial,”
• Brainstormed with Brian Tracy,
• Met and networked with the INC. Magazine Entrepreneur of the Year (he changed my entire “paradigm” of our industry!,)
• Hung out and brainstormed with some of the top marketing minds in the Internet today, and,
• Hung out with Chuck Norris at his ranch in Texas - and, developed an on-going win-win relationship.
• Shared “lesson of the week” ideas with Denis Waitly
• And, Met - worked with - and in some cases trained some of the best know “marketing experts” in the martial arts industry.

By the way - He didn’t pay any of these people to be a “consultant” - didn’t hire them. Just used an incredible idea - that he discovered almost by accident.
Also, He’ll share all of the many secrets he learned promoting a national karate tournament. During his years on the NASKA World Tour - he learned the good, the bad, and the ugly aspects of promoting a huge event - and, of helping to shape the direction of martial arts sport competition.
Want to be a promoter - He’ll show you how. Thinking about being a promoter - watch out - He may just talk you out of it!

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*** Gift #3 ***$49.88 Value

Learn to “THINK” like a Fortune 500 CEO, and DRIVE your School to the Next Level, With This Exclusive Interview:

Part 3 of this INCREDIBLE package:, eaves drop on a frank and impact-full conversation between Stephen Oliver and Fortune 500 Success Consultant Lee Milteer, discussing the irrefutable KEY TO SUCCESS of the Business, and Political Elite, such as, Bill Gates, Warren Buffett, Franklin Delenor Roosevelt, Andrew Carnegie, Napoleon Hill, and COUNTLESS others!

 Lee Millter's high energy, entertaining message is peppered with humor, practical strategies, and a wealth of experience, a winning attitude and the wisdom of someone who has been there. Her powerful presentation style has made her one of North America's most highly regarded human potential speaker and coach.

Lee has been speaking professionally throughout North America and Europe. As president of Lee Milteer Inc., Career Development Strategists, she has counseled and trained thousands of professional people. Her presentations are so effective that such organizations as Walt Disney, AT&T, XEROX, IBM, Ford Motor Co., Federal Express, 3 M, Sales & Marketing Executive International, plus hundreds of government agencies and scores of convention and associations’ meetings repeatedly retain her.

Lee Milteer has shared the platform with many well-known personalities, such as Dan Kennedy, Jack Canfield, Tony Robbins, Zig Ziglar, Dr. Norman Vincent Peale, Stephen Covey, Brian Tracy, Og Mandino, Ted Koppel, Lynn Redgrave, Marlo Thomas, T. Harv Eker, Mike Ferry, and Les Brown.Lee has created and hosted educational programs airing on PBS and other cable networks throughout the U.S. and Canada.

Her video seminars are distributed through the Mind Extension Universe (MEU) Network, reaching 350 of the top FORTUNE 500 companies and major universities. She has developed training films for Bell Telephone, the U.S. Navy, Dun & Bradstreet, the U.S. Air Force and many private companies.Lee is a recognized, best-selling audio and videotape author, whose products have been endorsed by Nightingale Conant, SyberVision, and CareerTrack.

She is the Author of the books

• Feel & Grow Rich
• Success Is An Inside Job
• How to Inspire Yourself To Get Anything You Want
• Reach Your Career Dreams
• Spiritual Power Tools for Successful Selling

Lee is a regular guest on TV and radio shows; and, has appeared as a Human Potential expert on The Sally Jessy Raphael Show; CNN's Sonya Live; and, The Montel Williams Show.

Lee hosted and produced her own cable television show, "LifeStyles" and had her own advice segment on Canada's #1 rated daytime talk show, "The Dini Petty Show." In addition, Lee has been an expert guest on more than 550 radio shows throughout North America. Lee's background includes extensive experience in Sales & Marketing and commercial real estate.

She was the owner and President of an electronics equipment sales and leasing company. She attained top honors as “Highest Rated Speaker”, presenting public seminars in over 100 cities annually while with CareerTrack, North America's premier seminar and training company.

Lee has conducted numerous interviews in newspapers, magazines and trade journals, including U.S.A. TODAY. In recognition of her achievements, Lee received a Doctorate in Motivational Theory from Commonwealth College. She was awarded the “Rising Star Award” by General Cassette Corporation, named "Most Outstanding Young Woman" by the Jaycees and "Most Professional Woman in Hampton Roads." and received the 2004 Entrepreneurial Woman of the Year from the National Association of Women Business Owners.

Fill Your School on a “Shoestring” Budget

I’ll also include 2 additional DVD’s of Stephen Oliver “In Action”, taking you by the hand and showing you how he consistently generates 20, 30, 50 and even more NEW ENROLLMENTS each and every month!

Implement JUST ONE of these student generating strategies and you’ll more than pay for your Maximum Impact membership!

But Wait... There's Plenty More!

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Join NAPMA^®'s Maximum Impact Program HERE!
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*** Gift #4 ***$24.95 Value

Discover Several of the Most Closely Guarded “Hidden Secrets” to Many of the Martial Arts Industry’s Great Success Stories of the Past 10 Years.

Plug into the Experience of NAPMA^® President Rob Colasanti:, For more than a decade, I have been the President of the World’s largest professional martial arts association, with nearly 2000 members I am seated strategically in the “Crow’s Nest” of our industry. I’ll send you a Copy of my latest book, “How to Build the Martial Arts School of Your Dreams”.

I work with many of the nation’s most successful school owners and in this Book I reveal some of the most intimately held “Secret Techniques” to build the Martial Arts School of your Dreams, including:

• Time Tested Marketing Systems to Generate all the Students you Can Handle
• Managing Your Curriculum for Optimum Retention and Longevity
• 5 Common Mistakes that Get School Owners into “Hot Water”
• Structuring Upgrade Programs for Maximum Profitability
• Managing and Motivating Staff Members to Become Effective Teams
• Positioning Your School in Your Community to Eliminate Competition

Now I have to tell you, this particular material is VERY unusual.

While I did talk about the specialty I'm best known for – operating a successful school -- that's not all I talked about.

For the first time ever in a book, I discussed my PERSONAL philosophies and business beliefs, responsible for hundreds of school owners achieving extraordinary entrepreneurial and financial success.

I even included what I call my personal observations of the "harsh reality" of the changing marketplace, and what it takes for school owners to continue to be successful in this uncertain climate.

Plug into my Experience, as President of NAPMA^®

For more than a decade, I have been the President of the World’s largest professional martial arts association. With over 1,700 members I am seated strategically in the “Crow’s Nest” of our industry. I’ll send you a copy of my latest book, “How to Build the Martial Arts School of Your Dreams”.

As you know, I work with many of the nation’s most successful school owners and in this book I reveal some of the most intimately held “Secret Techniques” to Build the Martial Arts School of Your Dreams, with 81 sections that include:

• An Evolution of Professionalism
• Survey Results That May Surprise You
• The 1-2-3 Punch Combination That Always Scores A Knock Out
• There’s Never Been a Better Time to Become "Successful"
• Don’t “Dim Mok” Yourself
• The Dirty Dozen
• Kick the Excuses!
• Be a Finisher!
• Having the Best of Both Worlds
• Superior Black Belt, Inferior Teacher
• Master the Art of Continuing Education
• How to Win Big at the at the Information Game
• The Pen is Mightier Than the Sword
• How Lack of Focus Can Kill Your School
• Jack of All Trades, Master of One
• Stick to Your Strengths
• Some Instructors Should Not Own Schools
• Keep Your Eye on the Target
• KRAs: The First Step Toward Achieving Results
• What It Takes To Wear the Crown
• The Power of Passion
• I Haven’t Worked In Years
• 90 New NAPMA^® Members in May
• One of the Fastest Ways to Grow
• Upgrade Programs 101
• Eight Ways to Boost Your Gross
• How To Increase Your Gross with Multiple Streams of Revenue
• No Guts, No Glory
• Your Beliefs Will Shape Your Future
• Develop the Mindset for Success
• Achieve Your Goals Through Transformational Leadership
• Create a Shared Vision with Your Staff
• Martial Arts is a Personality Driven Business
• Charisma—The Keystone Trait
• We Have Two Ears and One Mouth for a Reason
• Give Me Racehorses!
• Dialing-Up on Phone Skills
• No-Cost/Low-Cost Lead Generators
• Solve Your Students’ Pain with Diagnostic Selling
• How to Increase Results and Decrease Stress with the Right Program Director
• My Holy Trinity
• The Life Cycle of a Lead
• Five Ways to Compensate a Program Director
• Make the Most of Your Marketing Dollar by Following Up
• Force Multipliers
• How to Maximize Your Marketing Dollars
• How to Select a Tuition Billing Company
• How to Start Keeping Statistics
• Be Careful with Paid-in-Full Memberships
• How to Conduct a Successful Staff Meeting
• Do Your Students Realize How Much You Care?
• How to Transform Students into Staff with a Leadership Team
• How to Structure Your Leadership Team for Success
• The “Big-Three” Meetings and Their Content
• Do You Over-Deliver on Customer Service?
• Create a System for Feedback Within Your School
• Let’s Prevent Millions More Quitting
• Ten Tips to Improve Our Industry’s Student Retention
• Why Your Best Staff Members Might Leave You
• Ten Ways to Appreciate Your Staff
• Experience the Power of Networking
• Is It Time to Stop Making Your Landlord Rich?
• Is Bigger Better?
• Give “the Little Guy” Some Respect!
• Going Full-Time in the Martial Arts Business
• Growing Amidst the Competition
• What to Do When Your Competitor Joins the Same Professional Association
• Reacting to Challenges
• What I’ve Learned…from Zig!
• "Criticism is the Price of Success"
• Beware the Plague of Politics
• Cut Loose the Chains
• The Myth of Selling Out
• The Perils of Dating Students
• Hold Yourself to the Highest Standard
• Our Society Desperately Need You
• Fourteen Ways to Improve the Martial Arts Industry
• Ten Predictions for the Future of Our Industry
• Are We Destroying the Image of Black Belt?
• Let’s Invert the Pyramid…Together

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*** Gift #5 ***$495 Value

I’ll Even Include My Extensive EXPLOSIVE SCHOOL GROWTH Interview Series – The Colasanti Interviews Volume II.

I'm not trying to brag, but I have access to the top experts in the world...and included with THE MOST ASTOUNDING FREE GIFT EVER... you'll receive an ADDITIONAL CD-set containing a collection of six of my best, school growth interviews of all time.

This amazing, six hour barrage of audio-gold contains a shotgun blast of proven material that could quickly redefine the way you run your school – forever!

 You’ve just gotta hear…

1.  The Ultimate Upgrade System with Paul Garcia
If you don’t fully understand upgrade system or how they can MASSIVELY increase your income and level of student service, you will after your listen to the proven information on this CD. Mr. Garcia reveals his entire system…step-by-step…in this priceless interview.
2.  The Way of the Mile High Maverick with Stephen Oliver
You’ll learn Stephen Oliver’s brilliant success philosophies, way of thinking and top school growth strategies, as he reveals all, in this detailed interview. WARNING: This interview could forever change the way you think about how you run your school.

3.  Inside the Business of Dawn Barnes Karate Kids with Dawn Barnes
What does Sensei Dawn Barnes do to maintain her status as the top female school owner in the world? How does she gross nearly 3-million dollars a year with five locations? You’ll have a much better understanding after you hear this in-depth interview with the “Martha Stewart” of the martial arts.

4.  The Ultimate Guide to Built-In Product Sales with Eric and Pat Hensley
No one…and I do mean no one…has mastered the art of product sales like the Hensley’s. If you want to dramatically improve your results in the area of product sales, then this comprehensive interview is your ticket to success. Cha-ching!

5.  How to Create an Effective Junior Black Belt Program with Greg Tearney
In today’s martial arts industry, children are training at ages far younger than ever before. This means that many will be up for black belt testing before they even become teenagers. GULP!  Solution: Greg Tearney has invented an ingenious system that will enable you to promote juniors to the rank of black belt…without sacrificing the integrity of your art…thereby allowing you to sleep just fine at night.

***Special Bonus CD: Real Deal Success with Evander Holyfield
You’d think an interview with the only four-time, heavyweight boxing champion in history would focus mainly on the fight game. Think again! Get ready to experience an entirely different dimension of Holyfield, as he shares his valuable wisdom, primarily on life outside the ring. This is your chance to listen-in as this fellow warrior candidly discusses the psychology of winning, the true value of money, the never quit attitude of a champion, giving-back and much, much more.

I'll even bury you in "Special Perks" with my
FREE Maximum Impact Membership Offer:

*Maximum Impact Members "ONLY"' DISCOUNTS: As a Maximum Impact Member you will receive special discounts on all NAPMA^® Programs and events. Some of these discounts are published, and some are EXCLUSIVELY for Maximum Impact Members’ “Eyes Only”.

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Join NAPMA^®'s Maximum Impact Program HERE!
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*** Gift #6 ***$199.64 Value

Enjoy your first month of NAPMA^®’s Maximum Impact Membership Materials:

I'm going to do something I swore I wouldn't do. My stingy accountant thinks I'm nuts but I don't care...

Let me be perfectly blunt with you. I hate sampling and I detest giving out freebies. But, I'm going to make this single exception.

With that said, let me describe what I'm going to hand you.

Maximum Impact Members receive a regular monthly package including all of our exclusive school growth materials, as well as a special Bi-Monthly installment of the Advanced NAPMA^® Squared package.

Read on to learn what these POWERFUL materials will do for your school!

You will receive THE NAPMA^® NOW Package. Each issue is typically 20 packaged pages, usually more. Current members refer to it as a day-long intense seminar in print, arriving by first class mail every month.

There are always terrific examples of "what works," timely marketing news, trends, ongoing teaching of my most important strategies... and more. Look, it's LOADED! L-O-A-D-E-D!

• Keep One Step Ahead of the Competition with emerging trends in the industry, and the newest developments with NAPMA^® News
• Get STEP by STEP implementation strategies in PLAIN ENGLISH for maximizing your results from your Maximum Impact Materials in the NAPMA^® HOW To Section
• Apply the concepts in the Black Belt Marketing section to add TONS of New Students to your school.
• If you teach a “Mixed Martial Arts Program” or want some new and exciting material for you Adults or Advanced Children’s program, you’ll find all you need in the EDGE MMA Curriculum
• Crank up your Cash Flow, with a valuable Upgrade Program using our Black Belt Leadership GOLD material
• Engage your Parents in your program with our Impact-Full Words of the Week

Also as a Maximum Impact Member, you will receive a MONTHLY EXCLUSIVE AUDIO CD. These are my in depth interviews with successful school owners, industry experts, martial arts entrepreneurs, famous business authors and speakers, and martial arts celebrities. Use these CD's to turn commuting hours into power thinking hours.

Past guests have included, Stephen Oliver, Dawn Barnes, Tommy Lee, Jean Claude VanDamme, Rick Bell, and MANY MANY More. It’s a virtual “Who’s Who” in the martial arts industry, helping you to build your business by revealing their best strategies and systems for operating HIGHLY successful schools!

Not to mention business, sales, marketing and entrepreneurship experts from outside of our industry, like: Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Tony Robbins, Tom Hopkins and many more!

All brought to you by Maximum Impact, to help you take your business to new levels of success and performance.

Spend More Time With Your Family, or on the Beach:

You’ll also receive in your Maximum Impact Package, “Done for you” ad campaigns, designed by our staff of PROFESSIONAL Graphic designers. You’d easily pay $500.00 to $750.00 to contract a designer to develop a “camera ready” ad campaign for you, not to mention the time and effort you’ll save. You can relax, and simply take the “Media Master” CD to your printer, and tell them to simply add your school name and contact information, and how many you want, and presto, job done!

Connect With The Martial Arts Industry’s Trade Association.

As Maximum Impact Member, you will also receive a monthly Martial Arts Professional Magazine. This is a separately printed “stand alone” resource, added to each package, featuring expert columnists, martial arts guest and celebrity interviews, especially timely marketing information, special opportunities, resources, tips, and articles. Truly the undisputed “Trade Publication” of our Industry.

How would you like to put your staff training
on virtual “Autopilot”?

Just imagine, no more sleepless nights, staring eyes wide open, at the ceiling, sweating, wondering how you’ll mask the repetition in the curriculum you teach the next week.

I’ll also Ship you the NAPMA^® INNOVATIONS DVD every month, so Instead of racking your brain every day trying to come up with new and exciting drills and activities to help your students develop their physical techniques and keep them excited to come back to class the next day, you’ll be able to simply pop the DVD into the player, and sit back while your staff is tutored by some of the most successful, charismatic instructors in the nation!

The Innovations DVD is absolutely PACKED with Exciting Classroom Drills, Cutting Edge Curriculum Ideas, and Teaching Skills GUARANTEED to Skyrocket Your Retention Rate:

You’ll also receive an eclectic mix of techniques, drills and skills from many different styles of martial arts, perfect to add some spice into your adult, or higher level programs!

But Wait... There's No End in Sight!

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Join NAPMA^®'s Maximum Impact Program HERE!
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*** Gift #7 ***$399.97 Value

Double Your Income With the Step by Step
NAPMA^® Squared Package!

Maximum Impact Members also receive the Bi-Monthly NAPMA^® Squared package.

See, NAPMA^® Squared is a 6 time per week educational and support program that takes NAPMA^®'s professional package and literally SQUARES it. This program takes the quality of materials AND ease of implementation to EXPONENTIAL LEAPS.

Would you like to have total access to the "Insider's Secrets" to becoming a Martial Arts Millionaire?"

If you haven't had the success you desire, it's probably because you've received bad or outdated information about how to grow your business and career. That can change RIGHT NOW!

We’ve designed the NAPMA^® Squared package to be your virtual MBA Course in the Martial Arts Business. Every other month you’ll receive the next installment of your Master’s Course on topics such as:

And to be sure we clarify any lingering questions and give you SPECIFIC Implementation strategies for your unique situation our Maximum Impact Members have access to our Bi-Monthly LIVE support teleconferences. You’ll truly be surrounded by “Giants” in our industry!

But don't mistake any of this for "self-help pabulum."

This is hard-hitting, "Adults Only" how-to information.

I'll even bury you in "Special Perks" with my
FREE Maximum Impact Membership Offer:

*Maximum Impact Members "ONLY"' DISCOUNTS: As a Maximum Impact Member you will receive special discounts on all NAPMA^® Programs and events. Some of these discounts are published, and some are EXCLUSIVELY for Maximum Impact Members’ “Eyes Only”.

Here’s The Difference That Makes
This Program So Much More Powerful
Than Anything Else You’ve Ever Seen:

I’ll be very frank with you. The typical marketing techniques and school operational systems that are being taught and used today just do NOT work. If they did, MANY more school owners would be rich, not frustrated!

The problem is that the marketing books and the so-called “experts” continue to rehash the same twenty year old marketing and business strategies. But here’s something you can bank on: if those techniques aren’t working for you now, there’s no miracle that’s going to make them work any better in the future.

Stick with them, and you put your business at serious risk.

What’s so different about the Maximum Impact Program is that we “practice what we preach”! We have over 1600 schools all across the world that are using our program, and generating UNBELIEVABLE results! Not to mention that the developers of the program are JUST LIKE YOU, ‘in the trenches” running VERY SUCCESSFUL schools.

Just imagine how powerful it would be to be a fly on the wall, and learn exactly what is working and what is not in TODAY’S MARKET!

I suppose I should point out... just ONE really good idea, strategy, improvement, or kick in the butt you get from all of this can easily provide a HUGE amount of added income in your business. (In most cases MANY, MANY times the investment in the program!)

Here’s How to claim YOUR most
Astounding *FREE Gift*...

To take advantage of THE MOST INCREDIBLE FREE GIFT EVER simply complete the enclosed “Gift Request Form” and make your first monthly investment of $199, and I will promptly ship you your gifts!

Frankly, you've got to experience everything for yourself because anything I or anyone says just doesn't matter until you try it.


And here's the best part.
If after you thoroughly evaluate the materials you receive, or anytime thereafter, you want to cancel your membership, simply give us a call toll free at 800-973-6734 and my office will STOP charging your credit card immediately. No questions, no hassles, no hard feelings. You must be completely satisfied. If not, I want you to cancel your membership.

I'm sure that once you experience my MOST ASTOUNDING FREE GIFT EVER, you will discover overlooked opportunities in your business and realize ways to increase income while reducing unnecessary stress in your life.

Simply complete the “FREE GIFT REQUEST” Form, fax it to me at, 727-540-0806, or Visit www.NAPMAFreeOffer.com, or call my office at 800-973-6734 ask for Jay or Bob, and tell them you want to take advantage of the “Most ASTOUNDING FREE GIFT Ever” and your free gift as well as all of the other goodies will be rushed out to your door with my compliments and totally at my risk!

Yours in Success,


Rob Colasanti
President,
National Association of Professional Martial Artists

P.S. I URGE you not to procrastinate. The MOST ASTOUNDING FREE GIFT EVER is limited to the first 97 people to take advantage of this opportunity.  Complete the FREE Gift Request Form and before they all 97 of them are gone. (Note: If you order after they are all gone, we will promptly notify you via e-mail.)

P.P.S. Pick up the phone and CALL Bob or Jay RIGHT NOW at 800-973-6734, or fax back the FREE Gift request form RIGHT NOW! You Will Be Sorry If You Missed Out On THIS!