This month, NAPMA President Rob Colasanti shares a key segment of his highly successful tele-seminar, “Hitting Hard in the Martial Arts Business.”

Every business, especially martial arts schools, must generate a constant flow of prospective customers (students) to grow and prosper. New prospects must not only be generated consistently, but also they must be quality leads, affordable and from multiple sources.

Mr. Colasanti helps to steer you past the popular misconceptions that quality lead generation requires a large budget and much of your time. In fact, no-cost/low-cost lead generation methods are perfect for the typical martial arts school owner because they are easy to implement.

Mr. Colasanti shares his knowledge and experience using tried-and-true methods, such as flyers, referral programs, lead boxes, and advanced Internet techniques, such as search engine optimization. He also presents ideas and information to help you generate leads from sources you may have overlooked or under-utilized, such as community involvement, internal promotions and special events, press releases and “social proof” (testimonials).

Mr. Colasanti also motivates you to be aggressive, consistent, creative and proactive to generate the quality leads that will grow your school and protect your bottom line.

If you’ve never experienced the advanced continuing education of NAPMA Squared, then you’ll want to listen to this sample audio segment from a recent NAPMA Squared package. It features NAPMA Member, Lloyd Irvin, as he presents Internet marketing strategies at one of Stephen Oliver’s Marketing Boot Camps.

Master Irvin operates a number of schools in Virginia, Maryland and the Washington, D.C. area, and he has used the Internet extensively to market his schools.

Once you whet your appetite with this sample segment, you’ll want to devour the entire NAPMA Squared Package, Direct Response and Internet Secrets to Promote Your School. Call your NAPMA representative to order it today.