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October 2006 Professional Package
 


2. Marketing Campaign (Children): Martial Arts Training = Safe Halloween Fun!

It’s the marketing campaign members ask for every year—combining Halloween fun with a strong safety message—and no one is better qualified in your community to spread that message and show leadership than you! This is the one month of the year to take advantage of your professional status and invite other community leaders and parents to help make this Halloween the safest yet.

This year’s Halloween campaign is bright with all of the colors of the season and creatively combines the many seasonal icons and symbols to attract your students and prospects and focus their attention on the important safety message.

3. Retention/Publicity Campaign (Children): “Be a Halloween Safety SuperHero!”

This campaign will help to emphasize the Halloween safety message with your students, provide them the opportunity to earn an award and publicize your Safety SuperHero program to the community.

Together, they have a positive effect on your retention and promote your school’s leadership on this issue. Distribute the letter and Halloween Safety Checklist to your students. They check each rule or item as they complete them. They and their parents sign the checklist and you give them a Halloween Safety SuperHero certificate at ceremonies at your school.



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