Every name on a holiday gift list is as unique as a snowflake, which is the primary design element of this year’s Martial Arts Gift Certificates. The NAPMA design team has cleverly created snowflakes, consisting of duplicated images of martial artists in various poses. It makes for a colorful, festive and unique set of Martial Arts Gift Certificates that will attract a wide range of shoppers and gift-givers.

The gift certificate marketing materials also convey important messages to emphasize why martial arts is a much better and longer-lasting gift than the typical holiday merchandise. The combination of design and message makes this year’s Martial Arts Gift Certificates Campaign one of the strongest ever.

• Print media ads in a variety of sizes
• Full-page flyer
• Three Martial Arts Gift Certificates
• A direct advertising bag flyer with attached Guest Pass
• A four-week postcard campaign
• Guest Pass

This will be the one holiday season when you, and every member, will have the opportunity to maximize the profitability of your pro shop. The Holiday Shopping Spree marketing materials will attract a steady stream of shoppers when you combine them with a clean, well-stocked and festively decorated pro shop. NAPMA is helping you boost your holiday shopping opportunities even more by including, as a free bonus on the Media Master CD-ROM, the December 2005 Black Belt Report, “A Holiday Sale System: Easy to Plan Easy to Manage Easy to Succeed” by Pat Hensley and Vic Bosch.

You’ll learn even more about earning more with your pro shop when you read the sub-feature in the December Martial Arts Professional magazine. It features Pat and Eric Hensley and more of their interview with NAPMA President Rob Colasanti that appeared on the September Sounds of Success CD, titled “The Ultimate Guide to Built-In Product Sales.” Follow their lead and your holiday shopping spree can’t miss!

• Full-page flyer
• Bonus poster