This campaign’s theme will attract the attention of all conscientious parents, who are concerned about the health of their children. It puts martial arts in that very special spotlight, as the “hero”, the potential solution, for so many child-rearing issues.

Promoting your product as a hero is one of the basic, all-time-famous, and still successful, marketing strategies. Mention the obesity issue during your enrollment conferences; it is sure to resonate with parents. Use it to emphasize martial arts’ healthy benefits—not only will you provide their children with healthy exercise for their bodies, but also mental “exercises” to shape their attitudes towards eating, using their time wisely and being less sedentary.

NAPMA created the Spring Break Day Camp campaign and the companion Black Belt Promotions Report, as a direct response to the many requests from members. The campaign will help you promote your Day Camp to the public and your students and their parents. This is another very practical problem that parents face during their children’s spring break from school—and you and your school can offer a practical solution, and be the hero again!