This campaign has been developed in a similar manner as last month’s date rape publicity campaign. This is another excellent opportunity to join with a local group (or groups) to shine a brighter light on this issue in your community. Solicit the support and input of a local physician, who specializes in weight loss, or registered dietician or nutritionist. Their professional perspectives add weight to your message and will increase the likelihood of receiving local media coverage.

Use this campaign, in conjunction with Marketing Campaign #1 above, to elevate your status in your community, to demonstrate the kind of leadership that has a way of rewarding you with increases in enrollments, upgrades and retention.