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NAPMA/New Line Cinema Relationship Will Continue to Benefit Members
Since the first of the year, NAPMA President Rob Colasanti and representatives of New Line Cinema have had additional discussions on how their growing relationship can benefit NAPMA members.
Every member received two copies of the official movie poster for Undisputed II: Last Man Standing in their March NAPMA Professional Packages, which also included a movie promo segment on the NAPMA Innovations DVD. The movie, starring Michael Jai White and Scott Atkins, was released on DVD during February.
Now, New Line Cinema and NAPMA are developing new opportunities, in conjunction with the August release of Rush Hour 3, starring Jackie Chan and Chris Tucker. Rush Hour 1 and Rush Hour 2 were huge international box-of-fice successes.
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Some specific ideas under discussion include free movie posters, “sneak peek” movie clips and tickets to the premiere of Rush Hour 3. Other possible benefits are a future interview with Jackie Chan for the Sounds of Success CD and a poster series.
New Line Cinema is the oldest, most successful and fully integrated independent film company in the world, and a unit of Time Warner.
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