Abducted children continue to be reported in the media, but, in a January news story, the martial arts suddenly appeared “front and center,” as a 10-year-old girl claimed to have used her martial arts training to escape her abductor.

That is the kind of positive publicity that you can’t buy for any amount of money. This is a great opportunity for you to ride the wave of that publicity with a marketing campaign that sends the same message that the martial arts community has been sending for years—“We’re the experts at teaching children anti-abduction and self-defense skills.”

The popularity of Mixed Martial Arts continues to grow as well as the popularity of NAPMA’s Edge Mixed Martial Arts Program. According to all indications, the primary target audience for MMA is young adult males, so the NAPMA staff has crafted another Edge MMA marketing campaign that speaks their language!

The NAPMA creative staff has purposely designed an advertising bag flyer, so you can distribute it to apartment communities and even college dormitories where large concentrations of young adult males live. College fraternities could also be a source of MMA students. Identifying those apartment communities, dormitories and fraternities requires very little research. The Guest Pass was also included for liberally distribution at sports bars, music concerts and other entertainment venues and social events that attract young males.

Remember, you can easily customize the Publisher or InDesign files of the campaign materials on the Media Master CD-ROM to reflect your school’s MMA program.