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4. Poster: The Harder You Train, the Luckier You Get!
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The legendary Gene LeBell provides the quote that is the centerpiece of this month’s poster. The action photo of Mr. LeBell shows that “the toughest man alive” is still one tough opponent, even in his 70s. The montage of smaller photos will help your students understand Mr. LeBell’s outstanding contributions to martial arts as well as the greater world.
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| 5. Bonus #1: Modern Arnis Ads and Flyer |
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Thanks to the suggestion of NAPMA member Datu Tim Hartman, this month’s bonus ad promotes the challenge and fun of Modern Arnis. This bonus material has been added to the members-only section of the new NAPMA Web site, as quick and easy downloads.
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| 6. Bonus #2: Two Children Anti-Abduction Press Releases |
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There are two press releases on the subject of anti-abduction training for children in the April package to reinforce the message in Marketing Campaign #1. You can present this message to your community in the form of an academic school presentation or a Personal Safety Open House at your school.
Making presentations at academic schools is the topic of the free Strategic Report in the January NAPMA E-news. Use the ideas in that report to help you make contact with school principals and teachers and develop an anti-abduction presentation to students that should drive enrollments.
Use the second press release if you choose to host a more ambitious event, such as a Personal Safety Open House. Use anti-abduction and bullying materials in recent NAPMA packages to develop your event and to produce handouts. Invite a local safety expert or law enforcement officer to participate.
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