Martial arts summer camp programs have grown in popularity and continue to be a great revenue generator throughout the summer. The concept is such a win-winwin for kids, parents and instructors that NAPMA is compelled to provide you with a 2007 marketing campaign, so you can benefit from this great opportunity.

NAPMA membership has increased so much during the last year that hundreds of newer members don’t have a NAPMA summer camp marketing campaign, so its our duty to create and distribute an entirely new campaign. It features NAPMA’s high standards for professional design and message elements. They are always colorful and attractive to the eye and focus the target audience on the benefit statements that motivate them to enroll their children in your summer camp program.

• Print media ad in a variety of sizes
• Full-page flyer
• A direct advertising bag flyer with attached Guest Pass
• A four-week postcard campaign

As Leslee Workman, NAPMA graphic designer, created last month’s campaign targeted at adult women, she also designed another concept with the same photograph that was too good to discard—so it’s included in this month’s package.

Leslee has cleverly created an ad that looks like the cover of a fictitious women’s magazine, Martial Arts for Women. The photograph of the young woman in her gi in a fashionable pose lends itself to this “out-of-the-box” concept that is sure to attract more women to your school.

It may not be the “tough-guy” image you like to project, but it is a design and message that will connect with adult women and help to make your phone ring—and isn’t that the real goal? You can be a tough guy in the classroom.

• Print media ad in a variety of sizes
• Full-page flyer
• A direct advertising bag flyer with attached Guest Pass
• A four-week postcard campaign
• A Guest Pass